Social media is a universal tool that can be used by any business, organization, and individual. People are always on social media, especially music fans. It is essential for musicians to ensure they have a strong presence on these platforms if they want to promote their music.


In this day and age, it is crucial for musicians to get their name out there by using the power of social media platforms. Social media marketing can be used by bands and independent artists alike in order to promote their music online, at live performances, or through digital ads.


Promoting music nowadays is a challenging task. There are so many platforms that people can choose from yet it is not easy to know which ones will be the best for us. We need to know what our target audience is, where they spend most of their time and the demographics information of these platforms.


They all have their pros and cons in terms of different benefits they offer and it’s important to think about where we want our music promoted before deciding on a platform.

Let’s check which platform is best for you.


TIKTOK

In today's age of social media, a music artist can use Tiktok as a platform to promote their music to various people. Artists are not limited to using the usual platforms to promote their music like YouTube or Spotify. They can take advantage of Tiktok's visual aspect and create engaging content for new fans to enjoy.


Users can upload their songs to Tiktok and then create short video clips to go with them. This takes advantage of Tiktok's interactive video features which allow viewers to like or comment on a video while they are watching it in order to share their thoughts and spread the word about an artist's song or album.


INSTAGRAM

The use of Instagram as a platform to promote music is a relatively new phenomenon. It was only in 2016 that the first artists started to take advantage of this new opportunity and now it has become almost mandatory for artists to have an active Instagram account.


Instagram is a social media platform with over 800 million monthly active users. It is mostly used by young people and has become one of the most popular ways for people to share their lives with others. Musicians have realized that this is a great way for them to promote their work and connect with their audience, especially because it provides them with an easy-to-use interface that doesn't require any technical knowledge to use.


If you use Instagram as a marketing tool for your music, you will be able to create an account and upload photos and videos of yourself or of anything that goes with your music. – your live shows, behind-the-scenes footage, and other promotional material. You can also include photos or videos of you in the recording studio. Memes are often the most successful way to engage with your fans on Instagram. Followers love to laugh at memes that they create themselves and share with their friends.


FACEBOOK

Facebook is the world's largest social networking site with over 2 billion monthly active users. It has become a major platform for artists to promote their music. Artists can create a page on Facebook to reach out to their audience, where they can post updates about their work or any other information about themselves. They can also share links and videos of their music and other content on Facebook. Musicians are also encouraged to interact with fans by responding to messages or posts from people who like their page.


TWITTER

Twitter is a great platform for musicians to promote their music. It's easy to use, and it's free.

Musicians can create a Twitter account and then update it with links to their music and social media accounts. They can also tweet about upcoming shows and events, share photos of themselves performing, or retweet other people's tweets that mention them or their work.


BONUS:

REDDIT

Reddit is a social news aggregation, web content rating, and discussion website. It ranks as the 10th most popular website in the world. When it comes to music promotion, Reddit is one of the best platforms that an artist can use to reach out to a wider audience.


The most popular sub-reddit for music promotion is /r/Music. This subreddit has over 4 million subscribers and it is dedicated to sharing links about new music. The other sub-reddits that artists should know about are:

/r/musicnews - for news related to the music industry

/r/listentothis - for sharing new songs from different genres

/r/recordlabel - for people who want to share links related to record labels


Social Media is a great way to promote music and get it out there for people to hear. But with so many social media platforms out there, it can be hard to determine which one is the best for you.


We hope that whichever social media platform you choose, it becomes a success and that your music reaches as many people as possible.