Updated: Jan 13
The music industry has changed a lot over the years. It is not enough to just make music anymore. You need to promote it too.
Luckily, there are a lot of ways you can promote your music online and offline. In this article, we will discuss some of them with you and give you tips on how to do them.
1. Create a quality SoundCloud profile
SoundCloud is a social platform for musicians to upload their music and share it with the world. Many artists have been discovered on Soundcloud like Playboi Carti, Tekashi69, and Post Malone. In order to get more followers and SoundCloud plays, you need a quality SoundCloud profile.
Create a profile
Choose an appropriate username
Use good images of yourself or your band
Include links to your other social media profiles
Add tags to your songs that are relevant to the type of music you play
2. Connect with influencers and bloggers in the industry
You need to be prepared before you reach out to influencers and bloggers. You need to have a well-thought-out email template with a clear outline of your campaign and the benefits they will get from joining in.
The influencer outreach campaign is not just about increasing the number of followers on your social media channels. It's about generating buzz and awareness for your brand, products, or services.
While sending emails might seem outdated, there are platforms where you can easily submit your song to influencers to get feedback on who would like to partner with you to bring awareness. Check out MusicBreakr, Songfluencer, and SubmitHub.
3. Use Your Website to Build a Community of Loyal Fans
This is a marketing tactic that any business should follow. The purpose of an artist's website is to sell merchandise, albums, and should be a way to connect more with fans. Two billion people are logging into social media every day, you have to find a way to bring your audience to your own personal community. You can do this with a group chat, SMS marketing, or email marketing. You want to have a way to stay in touch with people who love your sound.
4. Promote yourself on social media channels like Facebook, Twitter, and TikTok
Social media is an important tool for promotion. It provides a way for companies to reach a wider audience and promote their products. But it also has its disadvantages. It can be hard to keep up with the rapidly changing algorithms of social media platforms, which means that you might not always be in the right place at the right time.
There are many ways to promote yourself on social media channels like Facebook and Twitter. One of them is by having followers or likes on your page, which can help your posts reach more people and increase engagement rates. You can also use hashtags, which are words preceded by a pound sign (#) that are used to categorize content on social media channels so that it is easier for people to find what they’re looking for.
Another method of promoting oneself on social media channels is through paid advertising or sponsored ads, where you pay money in order to have your ad appear at the top of someone's news feed when they open their app.
5. Be persistent and don't give up too easily
Every artist has to go through a lot of rejections, failures, and disappointments. But it is important not to give up too easily.
Persistence is the key when it comes to being a successful artist.
It is possible that you might get rejected by a few music labels or publishers but if you are persistent enough, you will eventually find the right one and start your career as an artist.