3 Simple Social Media Strategies for Small Businesses
Whoever can say this blog title the fastest without being tongue-tied will win a free website 😁 no, we're kidding. If your business still isn't on social media then you're missing a big piece of your audience. A business should use social media to connect with its target audience to bring them back into its sales funnel.
Social media strategies are not one-size-fits-all. A company’s strategy will depend on its industry, target audience, and marketing goals. Some businesses use social media as an integrated part of their marketing strategy, while others use it as an additional channel to reach customers they couldn't find elsewhere. But regardless of your reasons, here are three short and simple strategies.
1. Create a social media marketing plan.
A social media marketing plan isn't as hard as it sounds. Follow the 5WH formula: who, what, when, where, why, and how. Who is your ideal customer, what content do they like to see, when are they mostly online, where are they hanging out, why should they buy from you, and how can you get them back to your sales funnel? It takes some research to fill in these blanks, but once you have them, your action plan is specific and realistic.
2. Engage with your followers on a daily basis and be authentic.
The best way to build a strong following on your social media is by engaging with your audience and being authentic. The more you engage with your audience, the more likely they are to reciprocate and engage with you. And by authentic engagement, we mean commenting on their posts with real and thoughtful feedback, asking questions, and resharing their content.
3. Track your progress by using analytics tools to understand what is working and what isn't.
The best way to learn what is and isn't working is to use analytics tools. These tools provide information about visitors to your site, clicks on individual pages, and other statistics. This will help you understand how people find your site, where their attention wanders when they visit, and more importantly what kind of content draws them in.
If you repeat these steps over and over again, you can't go wrong. The most important piece to this process is to measure the results and adjust according to what's working. Don't miss out on your piece of the social media pie by thinking it's too complicated. And if you just don't have the time to implement this, hire us. We can manage and grow your social media and we'll send a weekly or monthly report of the progress.